Retail4Earth runs living labs with retailers and SMEs to test AI, AR/VR, and circular economy solutions in real-world settings. We co-design with staff and customers, measure outcomes, and iterate quickly.
Method in brief:
- Co-creation workshops define problems, hypotheses, and KPIs.
- Participant recruitment follows informed consent and privacy-by-design.
- Field trials run in-store and online with A/B or stepped-wedge designs.
- Mixed-methods evaluation combines sales, behavior, energy, and sentiment data.
- Ethics and data protection align with EU guidance and our governance.
To discuss participation, visit Contact.
1. Consumer Behaviour & Sustainability
- Panic buying in the COVID-19 pandemic: A multi-country examination
- Luxury counterfeit products in social commerce
- How do social media influencers induce the urge to buy impulsively?
- Avatars of influence: Virtual influencers and consumer engagement
3. Circular & Low-Carbon Retail Models
- Reuse, refill, and repair business models in Central European SMEs.
- Reverse logistics for sustainable packaging and returns.
- Case study: Sustainable retailer’s journey to sustainable practices.
5. Societal & Policy Impact Studies
- Retail4Earth playbook for SMEs in Poland and Central Europe.
- Cross-country comparative study on sustainable digitalization in retail.
- Policy recommendations for cities adopting digital retail for SDG 12.
2. AI & Digital Retail Transformation
- AI demand forecasting to reduce food waste in SMEs.
- Smart shelving and automated inventory systems.
- AR traceability labels for transparent and ethical consumption.
4. Sustainability Communication & Branding
- The betrayal puzzle: Inauthentic brand messaging and consumer attitudes.
- Femvertising and authenticity in sustainable retail campaigns.
- Influence of audiovisual attractiveness and influencer marketing on customer engagement.