Retail 4 Earth Project
To be more sustainable
R4E Lab
Retail4Earth is a groundbreaking research and innovation project dedicated to transforming retail into a driver of sustainability. Funded under the NCN OPUS 25 programme, the project explores how artificial intelligence (AI), immersive technologies (AR/VR), and circular retail models can help reduce environmental footprints, empower small- and medium-sized enterprises (SMEs), and inspire greener consumer choices.
Retail4Earth
At its core, Retail4Earth provides sustainable solutions for a greener planet by:
- Reducing waste and carbon emissions through smarter digital tools.
- Creating transparent and immersive shopping experiences with AR/VR.
- Supporting retailers in adopting circular models such as reuse, refill, and repair.
- Generating evidence and policy insights to guide cities, businesses, and communities toward more sustainable futures.